When ASICS gives a portion of its profits to prostate cancer research for every pair of blue- themed Gel-Cumulus shoes sold, it is engaging in cause-related marketing, a marketing campaign O charity marketing primary demand stimulation

Economics Dec 03, 2020

When ASICS gives a portion of its profits to prostate cancer research for every pair of blue- themed Gel-Cumulus shoes sold, it is engaging in cause-related marketing, a marketing campaign O charity marketing primary demand stimulation. charitable IMC

Expert Solution

The correct answer is option A) cause-related marketing.

As cause related marketing involves a collaboration between a non-profit organizations and corporate organizations.

option B) a marketing campaign
option C) charity marketing
option D) primary demand stimulation
option E) Charitable IMC
All of these options are incorrect because they do not depict the collaboration of corpotate organizations(for profits) and non-profit organizations.

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