Valencia Community College - BUSINESS 1321 Chapter 6 Critical Thinking In this digital age of rapid communication, how can you justify the time it takes to stop and revise a message?                                                    Assume you have started a new job in which you respond to customers by using boilerplate (previously constructed) paragraphs

Valencia Community College - BUSINESS 1321

Chapter 6 Critical Thinking

1. In this digital age of rapid communication, how can you justify the time it takes to stop and revise a message?                                                 

2. Assume you have started a new job in which you respond to customers by using boilerplate (previously constructed) paragraphs. Some of them contain clichés such aspursuant to your request or in accordance with your wishes.

3. Because business writing should have high “skim value,” why not write everything in bulleted lists?

4. Conciseness is valued in business. However, can messages be too short?   

5. Ethical Issue: What advice would you give in this ethical dilemma? Brittani is serving as interim editor of the company newsletter. She receives an article written by the company president describing, in abstract and pompous language, the company’s goals for the coming year. Brittani thinks the article will need considerable revising to make it readable. Attached to the president’s article are complimentary comments by two of the company vice presidents. What action should Brittani take?                                          

6.11 Document for Analysis: Ineffective E-Mail Suggestion to Boss

6.13 – Revise the letter using suggestions listed in the activity