Personal selling always plays big role in product, price, place and promotion strategy, though personal seller are called the ambassador of the company

Personal selling is where the business uses person to sell there products. It is mainly where the person uses his appearance, convencing power and his attitude towards the client to buy his product or at least try the product.

Example is the departmental stores where the sales person sale the perfumes to there customer by convencing them to test the product and buy.

Three roles of personal selling for product strategy :

• Convence the new customer to buy the products.
• Sell the product in bulk to the wholesalers and retailers
• Salesperson induce the customer to the product or vice versa.

Three roles of personal selling for pricing strategy :

• ?????In personal selling there is no involvement of intermediaries as the salesmen directly contact the buyer so it becomes profitable from the view point of buyer as they get in lower price than in market.
• Personal selling play an important role in maintaining equilibrium between the demand and supply of products and thus, reduce the fluctuations in price.
• Increases the sale which in turn increase the profit of the business by identifying the new customer and convincing them to buy there products.