observation exercise: This assignment will consist of 1) brief description of your topic of interest and its relationship to marketing implications, 2) data collection objectives, 3) list of things you expect to observe (see Table 3

Marketing Nov 27, 2020

observation exercise: This assignment will consist of 1) brief description of your topic of interest and its relationship to marketing implications, 2) data collection objectives, 3) list of things you expect to observe (see Table 3.4 for examples), 4) field notes (in an appendix which do not count towards the 5) summary of your observation findings, and 6) marketing implications of your findings.