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Question 16 Not yet answered Marked out of 1
Question 16 Not yet answered Marked out of 1.00 p Flag question Which of the following is NOT a recognized basis for segmenting markets? a. Demographic b. Competitive position C. Psychographic d. Socio-economic Question 17 Not yet answered Marked out of 1.00 p Flag question Buying process where the buyer is not clear what type or brand of the product can offer the best satisfaction. a. Purchase Decision b. Need Recognition C. Information Search d. Evaluation of alternative
Expert Solution
The correct answer is b) Competitive position
EXPLANATION
Competitive position is not a recognized basis for segmenting markets
17) The correct answer is b) Need recognition
EXPLANATION
The process of Need recognition , where the buyer is not clear what type or brand of the product can offer the best
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