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Consider that you recently purchased a Café/Takeaway shop or a similar small business which is situated in a busy location in Sydney CBD

Marketing

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Consider that you recently purchased a Café/Takeaway shop or a similar small business which is situated in a busy location in Sydney CBD. You realize that the previous owner has not done much in terms of marketing and promotion so she could not generate sufficient revenue from the business and was eventually forced to sell. You are studying marketing and keen to apply your knowledge to grow your business. Keeping this in mind, answer the following questions:
1)List the things that you would focus when you start planning for marketing activities.
2) your Cafe is located in a busy commercial area where there are some well-established renowned Cafe. How would you find a suitable marketing strategy to compete with them? (Use Ansoff Product - Market matrix to develop your plan).
3)Why should you analyze your competitors' activities?

4)Why would you be interested to find out your shop's strengths and weaknesses?
5)How would you ensure that your marketing activities meet legal and ethical requirements? Give examples of unfair marketing practices.
6)What do you mean by '4Ps of Marketing Mix'? List and explain briefly.
7)Identify different pricing strategies. Which one would be suitable for your business and why?
8)How would you measure your marketing performance of your business?
9)Develop a budget for your marketing activities in relation to the above business.
10)Research on internet and find out at least one product (from any product or service category) and relate the product to each stage of Product Life Cycle. Justify the stage with the knowledge you have gained from knowing PLC (product life cycle) diagram.