Fill This Form To Receive Instant Help

Help in Homework
trustpilot ratings
google ratings


Homework answers / question archive / You will prepare and submit a term paper on Hurricane Katrina and Louisiana State University

You will prepare and submit a term paper on Hurricane Katrina and Louisiana State University

Writing

You will prepare and submit a term paper on Hurricane Katrina and Louisiana State University. Your paper should be a minimum of 1500 words in length. A Cobra type of crisis according to Ahmed (2006), constitutes a sudden crisis, such as when the disaster hits unexpectedly like the Exxon Valdez, while Python is a slow-burning type of crisis developed through issues attributable to negligence, corporate fraud, and bankruptcy by companies.

The Intel Pentium chip crisis was a type of python crisis according to Ahmed (2006) because the company failed to recognize the issue when it was burning slowly until it eventually caused damage to its reputation and losses in millions of dollars.

Mitroff (2005) argues that there are 7 types of crises, which he named as economic, informational, physical, human resources, reputational, psychopathic, and natural disasters, and according to Cooley and Cooley (2011), properly categorizing a crisis into definable and exclusive terms was critical in determining the response strategies necessary for reputation management.

LSU was able to properly categorize the crisis as a natural disaster and then utilized its resources to set up a crisis response communication program, to establish internal and external communication to its audience as well as efficiently manage national and international media informational needs, community relations, and services assistance.

Section B

Organizations' actions and response strategies, according to Coombs (2006, 1999), have a significant impact on their reputations, because they can be used to effect repairs, diminish adverse effects, and prevent negative behavioral intentions.

Coombs (1998), identify the defensive-accommodative continuum response strategies that organizations can implement, to protect their reputations in times of crisis. Defensively, he argues, companies can develop strategies to protect their images, while from the accommodative perspective they can address the concerns of the victims and stakeholders

In these categories according to Coombs (1998), companies may use excuses, denials, justifications, and ingratiation, take corrective actions, mortifications, or issue apologies to achieve their intended objectives.

Purchase A New Answer

Custom new solution created by our subject matter experts

GET A QUOTE