In view of the anticipated growth of the over-50 market, a leading cosmetics company is reevaluating its marketing strategy for its best-selling moisturizing face cream for women

In view of the anticipated growth of the over-50 market, a leading cosmetics company is reevaluating its marketing strategy for its best-selling moisturizing face cream for women. Minimum two pages paper discussion if the company should market the product to younger (under 50) as well as under women or should the company be wiser to develop a new brand and formula for customers over age 50 rather than trying to target both age groups with one product. Include supporting research for your arguments