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Why is it hard for a firm to maintain market power over a long run?

Marketing Jan 14, 2021

Why is it hard for a firm to maintain market power over a long run?

Expert Solution

In the short run, a firm which has market power is the price maker. It can enjoy monopoly power by restricting new firms to enter the economy. In the long run, new firms can find a way to compete with better production technology and lower cost to influence the market. The entry of new firms in the market will divide the market share of the existing firm and also the profit margin. The existing firms can no longer enjoy the same market power.

Hence, it is hard for a firm to maintain the market power in the long run.

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