BUSINESS REPORT In order to better understand the requirements towards the marketing departments, the author plans to research the underlying challenges when creating a marketing strategy for Switzerland versus the rest of EMEA regarding prescription drugs

BUSINESS REPORT In order to better understand the requirements towards the marketing departments, the author plans to research the underlying challenges when creating a marketing strategy for Switzerland versus the rest of EMEA regarding prescription drugs. The framework will hel you condict your analysis in a systematic way: PORTER'S FIVE FORCES, and FOCUS ON LEGAL ENVIRONMENT Topics elaborated in this Work Experience: ? General legal issues ? Marketing perspectives Switzerland vs. EMAE ? Product launch process of prescription drugs ? Identifying target groups and customer needs ? Promotion strategy and customer journey ? Communication channel