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BUSINESS REPORT In order to better understand the requirements towards the marketing departments, the author plans to research the underlying challenges when creating a marketing strategy for Switzerland versus the rest of EMEA regarding prescription drugs

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BUSINESS REPORT In order to better understand the requirements towards the marketing departments, the author plans to research the underlying challenges when creating a marketing strategy for Switzerland versus the rest of EMEA regarding prescription drugs. The framework will hel you condict your analysis in a systematic way: PORTER'S FIVE FORCES, and FOCUS ON LEGAL ENVIRONMENT Topics elaborated in this Work Experience: ? General legal issues ? Marketing perspectives Switzerland vs. EMAE ? Product launch process of prescription drugs ? Identifying target groups and customer needs ? Promotion strategy and customer journey ? Communication channel