Homework answers / question archive / AMAZON IN EMERGING MARKETS HARVARD BUSINESS REVIEW CASE STUDY How do we measure success in international, particularly emerging, markets? What suggestions or tips would you have after reading about Amazon’s experiences in each market? Should Amazon enter other markets immediately? If so, why and where? If not, where should its focus be?

AMAZON IN EMERGING MARKETS HARVARD BUSINESS REVIEW CASE STUDY How do we measure success in international, particularly emerging, markets? What suggestions or tips would you have after reading about Amazon’s experiences in each market? Should Amazon enter other markets immediately? If so, why and where? If not, where should its focus be?

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AMAZON IN EMERGING MARKETS HARVARD BUSINESS REVIEW CASE STUDY

1. How do we measure success in international, particularly emerging, markets?

2. What suggestions or tips would you have after reading about Amazon’s experiences in each market?

3. Should Amazon enter other markets immediately? If so, why and where? If not, where should its focus be?