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Write a 1500 word paper answering; One major assumption is that gender has always affected people’s lives because it focuses on prohibiting some behaviors and prescribing to others (World Health Organisation, 2014)

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Write a 1500 word paper answering; One major assumption is that gender has always affected people’s lives because it focuses on prohibiting some behaviors and prescribing to others (World Health Organisation, 2014). It is imperative to note down the major changes in regard to Irish society in regard to the issue of gender and sex. Traditionally, the Irish people were characterized by conservatism in morality, religion, politics, and their views on marriage, family, and work. Therefore, both men and women focused on fulfilling their roles in society whereby women were seen to be the weaker vessel. However, today, despite men’s obstinate role-playing on women, the traditional Irish masculinity is slowly diminishing (Rogers, 1998, pp. 117-119. Redmond, 2000).&nbsp.

According to Wyatt (2009, pp. 229-231), the traditional Irish society was structured on a conceptual framework that placed overt expressions of male prowess to be of paramount significance. Early brand building and advertising as well as services and products that had less importance were aimed at women, whereby domestic advertisements portrayed them as naïve. This means that masculinity was associated with strength, power, as well as freedom. On the other hand, femininity was intimately bound with immense conceptions of servility, compliance, and powerlessness. In that case, the labels of femininity and masculinity acted as objects that were deeply ingrained and that held immense significance in society. Similarly, Graham (2001, pp. 103-105) and Ledin et al (2007, pp. 982-987), agree that gender was a term that was used to oppress Irish women whereby they faced invasive structural&nbsp.inequalities.&nbsp.