Interactive television, also known as involves the target in the message process by asking him to call, log in, visit a social media or website, or stop by for further information or to make a purchase

Economics Nov 04, 2020

Interactive television, also known as involves the target in the message process by asking him to call, log in, visit a social media or website, or stop by for further information or to make a purchase. a) involved response b) direct response c) immediate response d) delayed response and engaging encounters with a brand. 25. Advertising is also about a) flash b) style c) distraction d) interaction

Expert Solution

24. The answer is "b)direct response" as it forces participants to immediately go through a set of actions which the advertiser desires that the consumer should take

25.Advertising is also about "d)interaction" and engaging encounters with a brand.

Advertising's objective is that the consumer engages with the brand and is made to take notice and be intrigued by the information he is being supllied with.

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