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a category of IMC research provides the advertiser with useful guidelines for future advertising by evaluating the effectiveness of an individual ad or an entire ad campaign after it runs

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a category of IMC research provides the advertiser with useful guidelines for future advertising by evaluating the effectiveness of an individual ad or an entire ad campaign after it runs. Pretesting Concept research Portfolio testing Posttesting Sales experimentation Question 32 1 pts refers to the systematic gathering, recording, and analysis of new information to help managers make marketing decisions. Market orientation Market segmentation O Marketing research Marketing logistics Market capitalization