Step 1 Watch and take notes during this video and read the case study.

1) Watch and take notes during the following video with Hollie Delaney, Chief People Strategist for Zappos.com, and learn how Zappos navigates times of crisis by leaning into their culture and core values.:

https://youtu.be/IlU8avxPxhs (Links to an external site.)

2) Read the Case Study in Chapter 1 of your textbook on pages 62 & 63 "Zappos Faces Competitive Challenges".

Step 2 Post the following.

Respond to ALL of the following, and if appropriate, include personal experience as part of your answers.  Cite your resources and put quotation marks around direct quotes to support your opinions.

1. Zappos seems to be well-positioned to have a competitive advantage over other online retailers.  What challenges discussed in your textbook pose the biggest threat to Zappo's ability to maintain and enhance its competitive position?  How can HRM practices help Zappos meet these challenges?
2. Do you think that employees of Zappos have high levels of engagement?  Why?
3. Which of Zappos 10 core values do you believe that HR practices can influence the most?  The least?  Why?  For each of the core values, identify the HR practices that are related to it.  Explain how the HR practices you identified are related to the core values.
4. How might the change to the holocracy management style undermine Zappo's core values and cause employees to have lower levels of engagement?