Homework answers / question archive / A consultant engaged by Freemark Abbey winery has suggested that the net present value of the enhancement of the winery's reputation resulting from bringing a botrytized Reisling to market would be $20,000 (in addition to the additional revenue from the higher wholesale price)

A consultant engaged by Freemark Abbey winery has suggested that the net present value of the enhancement of the winery's reputation resulting from bringing a botrytized Reisling to market would be $20,000 (in addition to the additional revenue from the higher wholesale price)

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A consultant engaged by Freemark Abbey winery has suggested that the net present value of the enhancement of the winery's reputation resulting from bringing a botrytized Reisling to market would be $20,000 (in addition to the additional revenue from the higher wholesale price). On the other hand, the consultant has suggested that should the rain arrive and the mold not form, even selling the juice from the grapes to another wine maker would be dangerous. The consultant therefore suggests that in this event the juice should be sold to a food processor for use as a natural sweetener. Doing so would not change Freemark Abbey's costs but would yield only about $6000 in revenue