Critical Thinking The purpose of this assignment is to identify and apply Logistics and Supply Chain Management concepts/tools to suggest supply chain process/logistics performance priorities

Answer:

1.0 EXECUTVE SUMMARY

Jollibee Fast Food Restaurant/Food service market in Philippines has witnessed tremendous growth in recent years. With increasing number of people eating out the industry offers major opportunities to the players to capture a large consumer base. During the course of last few months Joliibee has emerged as a very prolific

market for Fast Food joint. Only McDonald's and Chowking has invested with summing amount in the city over the past 6 months amidst pandemic crisis. Below are possible reasons for Jollibee being the favorite place for all international players in fast food market:

• Rising disposable income levels
• First to Issue a 'notice' to resume operation as early as 3 weeks after pandemic
• Growing Consumerism and promo amidst Consumer count drop
• Changing age profile
• Ahead of Competitors as other fast food branches open up 2 weeks prior to Resume operation
• Increasing availability of cheap consumer credit
• Increasing organized food retailing

The Fast Food service competes in a highly fragmented and competitive market. It has carefully combined a variety of promotional strategies into a unique marketing mix to gain as much market share as possible. This year it will roll out an e-commerce marketing campaign based on web content, search engine optimization and a Brand Promise that sets the Store apart from its competitors.

1.1 Objectives

The Food Service's over-riding objective i to be a competitive player in the food industry. Current awareness of the company is limited to its local community. The store wants to expand that awareness nationally through the Internet so it can reach a dramatically larger consumer population via active promo updates. The implementation of this business plan will enable the Store to realize substantial sales growth over the next succeeding weeks and hopefully months so it can achieve specific financial objectives amidst affected sales input cause of Pandemic crisis.

• Increase potential customer base from hundreds to thousands by broadening exposure from exclusive local promos to citywide branches.
• Increase sales revenue, margins and profitability.
• Break-even by on new venture by the end of Month 1, increase profitability in Month 2 and 3, and continue increasing company net worth each month.

1.2 Mission

Since its resumed operation as a food service outlet 7 months ago, the Store's customer-oriented mission has always been simply stated as its Brand Promise:

• Provide excellent customer service through one-on-one knowledgeable salespeople.
• Offer Exclusive promos and higher discount sales on meals for satisfaction of customers.

These principles will continue to guide the Store's expansion into ongoing e-commerce.