TV advertising has long been deemed the most successful marketing medium for consumer products

TV advertising has long been deemed the most successful marketing medium for consumer products.  However, TV advertising is being criticized for being too expensive and, even worse, no longer as effective as it once was. Critics maintain that consumers tune out too many ads by zipping and zapping and that makes it difficult to make a strong impression. The future claimed by some is with online advertising.

However, supporters of TV advertising disagree, contending that the multisensory impact of TV is unsurpassed and that no other media options offer the same potential impact.

Given your experience and knowledge what is your opinion