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article Marketing Ethics and Social Responsibility in Telecommunication Industry

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article Marketing Ethics and Social Responsibility in Telecommunication Industry. The work is to be 8 pages with three to five sources, with in-text citations and a reference page. Cetina and Preda (2005) argue that no business can logically continue generating wealth surrounded by a failed society. As observed from Zain’s CSR strategy, the integration of the four pillars of workplace, community, marketplace, and environment must be re-emphasized for a profitable business undertaking (William, 2010). In regards to this reason, Cetina and Preda (2005) argue that no business can logically continue generating wealth surrounded by a failed society. As observed from Zain’s CSR strategy, the integration of the four pillars of workplace, community, marketplace, and environment must be re-emphasized for a profitable business undertaking (William, 2010).&nbsp.

Research work has reported that the concept of marketing ethics is taken from the idea of business ethics. Laczniak et al (2007) have explained that “business ethics attempts to examine ethical principles and moral problems that arise in a business environment”. Marcoux (2009) further argues that the “concept applies to all aspects of business conduct, including that of the individuals and the business organizations as a whole”. This argument is similarly supported by what is formulated as zain’s CSR mission of guiding and streamlining the company’s business conduct in line with social and environmental requirements (William, 2010). In a nutshell, Cetina and Preda (2005) state that “ethics in marketing deals with the principles, values, and ideals by which the marketing function ought to operate”. It is in the views of researchers that marketing ethics has become another very competitive field in the world of business.

The term social responsibility has been referred by a variety of names ranging from corporate responsibility, corporate citizenship, responsible business, and sustainable responsible business just to mention only but a few (William, 2010). By whichever name is used, social responsibility is considered a ‘form of corporate self-regulation integrated into a business model’ (Marcoux, 2009).