The report is a detailed analysis of your target market and how you would like this market to perceive of your product/service offering as identified by your strategic marketing initiative

The report is a detailed analysis of your target market and how you would like this market to perceive of your product/service offering as identified by your strategic marketing initiative. Based upon this perception the following marketing mix will identify the tactics used in implementing the marketing initiative. You are to use as many of the marketing mix Ps as required with extra emphasis on the most relevant P. For example, if you are to undertake a rebranding campaign, extra emphasis may be placed on the communication of the rebranding. If you are bringing a brand-new product brand into the market emphasis on the product/service offering and the communication of the new product may be required. If you are looking at expanding to an international target market for your current products, then distribution may be a key emphasis in the market mix. This emphasis can be reflected in the budget allocations.