Marketing Final   Model whereby individual consumers market products to other individuals

1. peer-to-peer marketing

Model whereby individual consumers market products to other individuals.

2. Hard discounters

retailers such as aldi, that sell a tightly focued selection of goods at very low prices

3. hypermarket

a form of scrambled merchandising, which consists of a large store (more than 200,000 square feet) that offers consumers everything in a single outlet, eliminating the need to shop at more than one location

4. Organic growth

occurs when a business grows internally, using its own resources to increase the scale of its operations and sales revenue

5. intermodal transportation

The coordinated use of multiple modes of transportation, particularly with containers that can be shipped by truck, rail, and sea

6. Integrated Marketing communications

the intentional coordination of every communication from a firm to a target customer to convey a consistent and complete message

7. sales promotion

Short-term incentives to encourage the purchase or sale of a product or service

8. Consumer sales promotion

sales promotion activities targeting the ultimate consumer

9. trade sales promotion

A type of sales promotion designed to motivate distributors, wholesalers, and retailers to stock and feature a firm's brand in their merchandising programs.

10. Strategic selling model

develop a personal selling philosophy
develop a relationship strategy
develop a product strategy
develop a customer strategy
develop a presentation strategy