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Marketing Final   Model whereby individual consumers market products to other individuals

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Marketing Final
 

1. Model whereby individual consumers market products to other individuals.
2. retailers such as aldi, that sell a tightly focued selection of goods at very low prices
3. a form of scrambled merchandising, which consists of a large store (more than 200,000 square feet) that offers consumers everything in a single outlet, eliminating the need to shop at more than one location
4. occurs when a business grows internally, using its own resources to increase the scale of its operations and sales revenue
5. The coordinated use of multiple modes of transportation, particularly with containers that can be shipped by truck, rail, and sea
6. the intentional coordination of every communication from a firm to a target customer to convey a consistent and complete message
7. Short-term incentives to encourage the purchase or sale of a product or service
8. sales promotion activities targeting the ultimate consumer
9. A type of sales promotion designed to motivate distributors, wholesalers, and retailers to stock and feature a firm's brand in their merchandising programs.
10. develop a personal selling philosophy
    develop a relationship strategy
    develop a product strategy
    develop a customer strategy
    develop a presentation strategy