Marketing Final   Companies with which the flagstaff develops alliances NBI Is comprised of universities, governments, trade unions, and other entities that can supply the network with intangible inputs such as intellectual property and technology focuses and applies organizational energies on a unifying and compelling goals art of containing competitive risks within manageable proportions a strategy for creating competitive advantage by building a wide portfolio of advantages Global customer base Allows products to be differentiated and better adapted to customer needs in individual markets A strategy for creating competitive advantage by taking advantage of a competitor whose attention is narrowly focuses on a market segment or geographic area to the exclusion of others

1. Key competitors

Companies with which the flagstaff develops alliances

2. Nonbusiness infrastructure

NBI Is comprised of universities, governments, trade unions, and other entities that can supply the network with intangible inputs such as intellectual property and technology

3. Strategic intent

focuses and applies organizational energies on a unifying and compelling goals

4. Competitive innovation

art of containing competitive risks within manageable proportions

5. Layers of Advantage

a strategy for creating competitive advantage by building a wide portfolio of advantages

6. Global Brand Franchise

Global customer base

7. Regional Manufacturing

Allows products to be differentiated and better adapted to customer needs in individual markets

8. Loose Bricks

A strategy for creating competitive advantage by taking advantage of a competitor whose attention is narrowly focuses on a market segment or geographic area to the exclusion of others.

9. Collaboration

Licensing agreements, joint ventures or partnerships

10. Global competition

Occurs when a firm takes a global view of the competition and sets about maximizing profits worldwide rather than on a country-by-country basis