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A survey about social media reported that 76% of B2B marketers (marketers that focus primarily on attracting businesses) plan to increase their use of social media, as compared to 56% of B2C marketers (marketers that primarily target consumers)

Economics Sep 30, 2020

A survey about social media reported that 76% of B2B marketers (marketers that focus primarily on attracting businesses) plan to increase their use of social media, as compared to 56% of B2C marketers (marketers that primarily target consumers). The survey was based on 1430 B2B marketers and 1603 B2C marketers. The accompanying table summarizes the results. Increase Social Media B2B Marketer Use B2C Marketer Total Yes 1093 903 1996 No 337 700 1037 Total 1430 1603 3033 Suppose you know that a marketer does not plan to increase the use of social media? What is the probability they are a B2C marketer? Round to three decimal places.
Question 8 2 pts A survey about social media reported that 76% of B2B marketers (marketers that focus primarily on attracting businesses) plan to increase their use of social media, as compared to 56% of B2C marketers (marketers that primarily target consumers). The survey was based on 1430 B2B marketers and 1603 B2C marketers. The accompanying table summarizes the results. Increase Social Media B2B Marketer Use B2C Marketer Total Yes 1093 903 1996 No 337 700 1037 Total 1430 1603 3033 Suppose you know that the marketer is a B2B marketer. What is the probability that they plan to increase the use of social media? Round to three decimal places

Expert Solution

Let A: B2C marketer, B: Uses social media, C: B2B marketer.

1. P(A/B')= 700/1037= 0.675

2. P(B/C)= 1093/1430= 0.764

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