One factor that makes a demand curve for healthcare to shift is the change in living standards. When living standards are high, the demand for healthcare services is low because people can afford a healthy lifestyle. On the other side, when the living standards decline, healthcare services' market demand increases because more people get sick due to low health styles.

The second factor that affects the demand for healthcare is the culture of the people. When people within society are traditionalists, they will go for traditional medicines. This leads to a decline in the demand for modern healthcare services. On the other side, when people are modernized, they will go for current healthcare services; hence, the market demand for current health will increase.