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A firm that primarily purchases products from the wholesaler level of a channel of distribution and sells to mostly lower level (smaller volume) channel members or consumers

Management Sep 26, 2020
  1. A firm that primarily purchases products from the wholesaler level of a channel of distribution and sells to mostly lower level (smaller volume) channel members or consumers.
  2. Usually big-ticket items of a few product lines from a limited number of suppliers are carried by franchisees.
  3. Large store operation containing a broad product mix of many different product lines all with considerable depth.
  4. This is sales that go directly from the manufacturer to the ultimate consumer with no intermediaries.
  5. A firm that primarily purchases products in volume from the manufacturer level of a channel of distribution and sells to mostly lower level (smaller volume dealer) channel members.
  6. Selling essentially the same item in different channels of distribution under a different brand name. It is really a misnomer and would be more appropriately called multiple channels.
  7. A type of distribution system where there is a single reseller with the right to distribute some or all of the company's products in a defined territory.
  8. These entities take orders from sellers then assemble, package, and ship the products based on instructions of the sellers.
  9. A dispute of some nature between parties at the same level [wholesaler vs. wholesaler] in a channel of distribution.
  10. An understood agreement that has generally developed by the maturity stage of the relationship between two channel members that they will work together for the good of the cause.

Expert Solution

  1. Dealer

A firm that primarily purchases products from the wholesaler level of a channel of distribution and sells to mostly lower level (smaller volume) channel members or consumers.

  1. Dealer Direct

Usually big-ticket items of a few product lines from a limited number of suppliers are carried by franchisees.

  1. Department Store

Large store operation containing a broad product mix of many different product lines all with considerable depth.

  1. Direct Sales

This is sales that go directly from the manufacturer to the ultimate consumer with no intermediaries.

  1. Distributor

A firm that primarily purchases products in volume from the manufacturer level of a channel of distribution and sells to mostly lower level (smaller volume dealer) channel members.

  1. Dual Distribution

Selling essentially the same item in different channels of distribution under a different brand name. It is really a misnomer and would be more appropriately called multiple channels.

  1. Exclusive Distribution

A type of distribution system where there is a single reseller with the right to distribute some or all of the company's products in a defined territory.

  1. Fulfillment Houses

These entities take orders from sellers then assemble, package, and ship the products based on instructions of the sellers.

  1. Horizontal Conflict

A dispute of some nature between parties at the same level [wholesaler vs. wholesaler] in a channel of distribution.

  1. Informal Partnership

An understood agreement that has generally developed by the maturity stage of the relationship between two channel members that they will work together for the good of the cause.

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