1.Competitive advantage refers to the phenomenon under which a firm has some advantage or superiority over other competitors in the market. This can be in the sense of lower price, better customer satisfaction, better quality, or lower cost of production.

Explanation:

The firms in today’s markets are facing tough competition from other firms, as there are less barriers to entry, and exit in the market, and the technologies are changing each day.

It becomes really difficult for the companies to sustain and capture large portion of consumer demand until and unless they have some strong factors, which makes it different from the rest.

Coco cola as a beverage company is a very old company in this market, and still maintains a large portion of market share, and has some market power of its own.

This has been possible because of the presence of various competitive factors.

Some of these competitive factors of Coca cola are:

1. Large, and widespread distribution, and supply network globally:

The distribution system of the company is one of the most advance systems globally. The company supply to various markets all over the globe with full efficiency, and least delays in manufacturing, production, bottling, and sales. The relationship of the company with its suppliers is very good, and the markets are fixed.

2. Good brand image:

The global presence of the company is one of its most important competitive advantages. The logo, and the name of the company is easily recognized in most of the countries all over the globe. It caters to almost 200 countries, making one of the largest distribution channel, and prominent market network. The brand mainly targets the youth, which works in its favor.

3. Financial strength:

Financially, the company is very strong. Even when there are disturbances in the market, entry of new competitors, fall in the demand for its product, or change in the taste and preferences, the company stands still, and holds itself. Its capital is amongst the top five companies in the world, which gives it competitive advantage, and assists in new innovations, and R&D.

4. Flavors and packaging:

The number of products provided by the company is very large in number. It provides with so many different flavors, and packaging which can cater to a wide population with different specifications. The variety of products provided by the company give it more competitive advantage.

Conclusion:

The Coca cola company has a wide range of factors that acts as its competitive advantage. Apart from the factors given above, huge investment in the IT, and HR, patents, copyrights, and trademarks also give the company compeitive advantage.

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3.

Answer:Q1.Only a change in imports will change the deficit in a country's current account.

Q2.Quantitaive Easing

Q3. Low government spending

Explanation:#1 Current account = Exports - Imports

Therefore, change in both exports and imports will change the deficit in a country's current account.

#2 Quantitaive Easing:is a monetary policy where Central bank purchases government bonds or other financial assets in order to increase money supply in the economy.

#3 During the period of economic recession, spending of the private sector falls and it is the government's responsibilty to spend money or increase expenditure in the economy.

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