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Homework answers / question archive /   Disagreements among marketing channel members on goals, roles, and regards - who should do what and for what reward : Layer of intermediaries that preform some work in bringing the product and its ownership closer to the final buyer

  Disagreements among marketing channel members on goals, roles, and regards - who should do what and for what reward : Layer of intermediaries that preform some work in bringing the product and its ownership closer to the final buyer

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  1. Disagreements among marketing channel members on goals, roles, and regards - who should do what and for what reward
  2. : Layer of intermediaries that preform some work in bringing the product and its ownership closer to the final buyer.
  3. channel consisting of one or more independent producers, wholesalers, retailers, each a separate business seeking to maximize its own profits and perhaps even at the expense of profits for the system as a whole.
  4. Vertical marketing system that combines successive strategies of production and distribution under single ownership -channel leadership is established through common ownership.
  5. Vertical marketing system in which independent firms at different levels of production and distribution join together through contracts.
  6. marketing channel that has no intermediary levels
  7. marketing channel containing one or more intermediary levels
  8. Cutting out of marketing channel intermediaries by product or service producers or the displacement of traditional resellers by radical new types of intermediaries.
  9. Contractual vertical marketing system in which a channel member, called a franchisor, links several stages in production - distribution process.
  10. channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity

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