please see the attached file.

Identify the primary functions of management, describing who is responsible for each function at Kudler

Kudler Fine Foods is a local upscale specialty food store located San Diego, California. The company has three locations (La Jolla, Del Mar and Encinitas). Each store has approximately 16,000 square feet of retail space located in fashionable shopping center. The stores are stocked with the very best domestic and imported foods. Every is stocked and carries upscale fresh meats and seafood, baked goods, produce, deli, and dairy departments. The owner, Kathy Kudler, opened the first of three stores in 1998. In 2000, Kathy opened a second store with a third store opening in 2003 (Kudler Virtual Organization, 2006).

The owner, Kathy Kudler is looking after overall operations of store .Operations of stores are looked by Department Manager .Purchase: The Department Managers' responsibility is to then obtain the best price, quality and delivery possible. The department managers are responsible for the maintenance of these inventory levels.
Forecasts This is done by Departmental Manager. The current system has managers relying on historical sales data from the past 2-3 years as the basis for deciding what quantities to keep on hand for future usage and distribution. HR : Brenda Wagner, Director of Administration and Human Resources, will assume a duty of PR manager, if KFF's diversity program will "go south". Responsible for all HR function. Recruitment utilize diversity to strengthen its customer base and to create a workforce that reflects the diversity of its products. Accountant: looks after all Accounts and finance functions.
Ethnic food to feed the children and their parents : Kudler's Marketing department responsible for marketing activities. It sent out fliers to people in the community to let them know about upcoming event. Legal: this takes care of all legal requirements

2. Cite an example from Kudler illustrating each of the five forces from Porter's Model.

Buyers: Kathy sees it as significant to identify new gourmet items that can be sold in her stores and she does this by monitoring gourmet food holding parties to show people how to prepare specialty foods. Kudler will encourage customer shopping trips and improve loyalty by introducing a loyalty points program increase their customer loyalty by offering added high-margin services, leveraging the better understanding of their customers purchase patterns, and providing more efficient operations. Diversity: this program to increase its customer comment card responses by 25%, thereby allowing focus on what the customer wants. Introducing ethnic food: Annual Youth Fitness Expo at Balboa Park on March 26, 2006, This event, with attendance measuring over 3,000, will serve as the perfect occasion to introduce KFF to a large segment of the community
Stake holders: Increase revenue in each store by holding parties to show people how to prepare specialty foods. Loyal consumers are usually more profitable due to frequent visits. Diversity: decrease employee turnover to 50%.

Suppliers: Loyalty factor will increase volumes and create leverage over suppliers.

Potential Entrants: Loyalty will help track the customer's buying habits and allow Kudler to target to specific customers. Competitive Intelligence and Analysis Information will come from a variety of sources to know what is happening in market.

Competitor: Loyal customers insulated from the marketing efforts of competitors strategies and Tactics.Improve Service Kudler Fine Foods has decided to use Nordstrom's Department Stores as a benchmark.

Substitute: the highest quality foods and customer service will prevent from substitute product to take over. Loyalty will also prevent substitute products to take over.

Kudler Fine Foods mission statement is "...to provide our customers the finest in selected foodstuffs, wines, and related needs in an unparalleled consumer environment" ( Kudler Intranet).

3. Explain how technology and the Internet are utilized by kudler currently and how that affects its management.

1. Management is developing training programs and developing software that will facilitate the needed customer service training of employees. This will help management to provide better service than competitors.

2. Customer relationship management system or CRM is helpful in creating Demographic and Psychographic Information Both psychographic and demographic information will be used to create the marketing strategies for Kudler Fine foods.

Feed back will give an idea of a company's health - which will be enhanced by information from trade suppliers, trade press articles, and credit information agencies such as D&B Patents give an idea of R&D activity, while the trade press also gives an idea of marketing activity. All this information needs to be collated - with any links and commonalities highlighted. The information will need to be indexed and catalogued - so that when new information comes along, it can be quickly linked to similar information that had previously been found. It may be stored in a custom-built or dedicated competitor database accessible via the company Intranet.

3. It has the on-line ordering system using web, similarly web is also used to keep track on logistics.

4. It is using Kudler Microsoft Access for its database. The current database utilizes tables that are in reference to customers and the organization operations. It is to be upgraded from the current Microsoft Access Database Management System (DBMS)