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Name a specific brand that you think needs to be revitalized

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Name a specific brand that you think needs to be revitalized. Why do you think this? What specific advice and suggestions would you give the company as it embarks on the brand revitalization process? Think of a global brand headquartered outside of your home country that you are loyal to (e.g., Honda if you live in the U.S. or Coca-Cola if you live in South Africa). Why are you loyal to that brand? Why do you choose that brand over domestic brands?