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Distinguish between guerilla marketing, permission marketing, and word-of-mouth marketing

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• Distinguish between guerilla marketing, permission marketing, and word-of-mouth marketing.
• Choose one of these techniques and discuss three examples from a particular industry (for example, retail, transportation, or food) where companies have used this particular tactic.
• Evaluate the success of the tactics described. Discuss what might have been done to make the tactic even more successful.