BUSM2562 Understanding the Business Environment

Assessment 2: Macroeconomic Report

Overview

In this assessment, you will complete a report and reflection:

• Part 1 is a Business Environment Report that provides analysis drawing upon methods, techniques and concepts covered in the course.

• Part 2 is a personal reflection that draws upon what you understand about yourself (and/or have learnt about yourself during the course from exercises such as personality profiling, behavioural insights, etc.), that informs your choices and decision making concerning what major you may choose and your future career planning.

Purpose

The purpose of this assessment is to develop your business analysis skills by conducting an analysis of the business environment for a chosen case in order to complete the report. The purpose is also to reflect on your own personal and professional behaviour to deeply understand what your preference in business could be.

What do you need to deliver?

• 1 Report

• 1 Reflection

Tools

• Microsoft Word preferred, and you might also consider using PowerPoint or Adobe Illustrator, or Folio

Supporting Materials

This assessment is in 2 parts that require slightly different approaches and there are some excellent guidelines and research tips found in Student Resources.

Course learning outcomes

This assessment is linked to the following course learning outcomes

CLO 1 Explain how business is affected by the many different types of environments in which it operates, the main features of the business environment and its main institutions.

CLO 2 Analyse how different theories relevant to business apply to different components of the business ecosystem

CLO 3 Identify the different modes of engagement with international markets and explore the interconnectedness between these and the economic, legal, governmental, political, regulatory, cultural and other environments in which expanding companies operate

CLO 4 Use multiple perspectives to interpret and analyse real problems in a global business environment CLO 5 Curate your personal, reflective Bachelor of Business eportfolio for a range of narratives/uses including documenting achievement of the program learning outcomes and for the purpose of future careers and employability skills.