TEQ has identified there are 3 main High Value Traveller (HVT) market segments for domestic tourism (see the TEQ website and also the PDF document available in Moodle in the Assessment 2 topic, for further information on the HVT market segments)

TEQ has identified there are 3 main High Value Traveller (HVT) market segments for domestic tourism (see the TEQ website and also the PDF document available in Moodle in the Assessment 2 topic, for further information on the HVT market segments). Your task is to choose one of the Interstate (ie domestic tourists from one of the other Australian states) visitor market segments and then one of the specifically identified HVT target markets for your marketing program. You will need to supplement this information in the TEQ brochure with other target market data that you can gather from other credible sources.
TEQ has identified there are 3 main High Value Traveller (HVT) market segments for domestic tourism (see the TEQ website and also the PDF document available in Moodle in the Assessment 2 topic, for further information on the HVT market segments). Your task is to choose one of the Interstate (ie domestic tourists from one of the other Australian states) visitor market segments and then one of the specifically identified HVT target markets for your marketing program. You will need to supplement this information in the TEQ brochure with other target market data that you can gather from other credible sources.