Which of the following are characteristics of a truly great proposal? C] Predigests a problem and hints at an outcome C] Tells the client exactly what every component of the project costs you (full transparency), such as what you pay for Adobe Creative Cloud monthly C Keeps the scope of the project vague, in case the client wants more work done later C Describes the client's expected experience over the life of the project C Motivates the client C Says just enough to make the sale C Includes speculative work, aka "spec work" C Re?ects the client/designer conversation that led to the proposal