You are the marketing manager of a food products company that is considering enteringthe Pakistani market

You are the marketing manager of a food products company that is considering enteringthe Pakistani market. The retail system in Pakistan tends to be very fragmented. Also, retailersand wholesalers tend to have long-term ties with Pakistani food companies; these ties makeaccess to distribution channels difficult. What distribution strategy would you advise thecompany to pursue? Why?

Outline the incidence AND prevalence of tuberculosis in Australia AND the country allocated
to you (see below).
• Briefly indicate why you think tuberculosis remains an issue in Australia.
• Ensure that you demonstrate your understanding of the terms “incidence” and “prevalence”
in your answer. You are required to show the reader that you understand the terms, a
definition taken from a source is not enough to show the reader that you understand what
they mean. This demonstration of your understanding should be in the context of the
articles discussed. General textbook definitions are not acceptable.