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Explain (in own words) the importance of customer-focused relationship marketing and how it differs from traditional transactional marketing

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Explain (in own words) the importance of customer-focused relationship marketing and how it differs from traditional transactional marketing. Please follow these steps. Introduce the reader to the topic of the paper, defines, describes, and explains customer-focused marketing, defines, describes, and explains traditional transactional marketing, contrasts customer-focused relationship marketing with traditional transactional marketing