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The scenario to be discussed: Your friend, James, heard that you are taking an operations management course this semester so he dropped by your condo while you and your group members were working on a term project

Management Apr 03, 2023

The scenario to be discussed: Your friend, James, heard that you are taking an operations management course this semester so he dropped by your condo while you and your group members were working on a term project. James consulted with you and your friends in regard to his new idea of opening a new computer repair shop at the Music City Mall located in Odessa, TX. This will be his first time opening his own computer repair shop, although he has worked as a lead computer technician at Best Buy these past seven years. (Note: In your response, ignore the pandemic situation we are currently in.) (15 points) The first thing that comes to your mind is how his business will compete with other computer shops in town or even Best Buy. What kind of competitive priorities (pick at least 2 but no more than 3) would your group recommend for him to pursue? Briefly explain each competitive priority and why it is important for his business. (15 points) The next thing you think of is a customer benefit package (CBP). In your group’s own words, explain to James, who has never heard about a CBP before, what a CPB is, why it is important to his business. (15 points) As a guideline to James, use your group’s own ideas to generate at least 5 processes (as part of CBP) that will contribute to the success of this new computer repair shop. (15 points) Based on the processes your group develops, briefly describe issues that must be considered in designing each process. (15 points) Identify and briefly describe at least five processes of pre-production services (gaining a customer) for this new computer repair shop. (15 points) Identify and briefly describe at least five processes of post-production services (keeping the customer) for this new computer repair shop.

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