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In this contractual vertical marketing system, small, independent retailers form an organization that operates a wholesale facility cooperatively

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In this contractual vertical marketing system, small, independent retailers form an organization that operates a wholesale facility cooperatively. Member retailers collaborate and benefit from group buying power and coordinated promotions and pricing activities. This type of system is known, as a(n): O retailer-sponsored cooperatives O franchising model O contracted group relationship wholesaler sponsored voluntary chain Next