Mass media often uses communication theories to reach specific audiences

Mass media often uses communication theories to reach specific audiences.The way a story is presented can alter the reaction a story receives.
Imagine you are a market researcher. You've been asked to compare the way 2 news sources present the same issue so you can provide guidance to the local press on how to convey the story.
Researching the same issue from 2 news sources with different perspectives.
Summarizing the issue from each perspective.Defining the evident communication theories.Describing how these theories are used to persuade readers.Defining the message being sent by the company. Describing how the message was received, based on the article's comments. Consider the audience and delivery method.