Need to modify the article according to the instruction and scoring requirements! Modify each scoring item carefully! Because the scoring is strict

Criteria

Points Possible

Introduction describes overall purpose of paper (describes case, briefly previews type of media content analyzed and area of scholarly literature reviewed; makes argument for why that scholarly literature is best suited to the case).

5

Literature review cites at least 10 scholarly sources that are appropriate for the case. Literature is concisely and effectively summarized.

9

Method section identifies the type of content analysis that will be conducted and discusses how content that will be analyzed; provides rationale for content selected; describes how content will be collected; briefly identifies qualitative content analysis as the method of data analysis. Decisions reflect clear logic.

6

Results section takes the form of a qualitative content analysis. Findings are clearly and effectively conveyed in a narrative/descriptive format with quotes from the data interspersed for evidence.

8

Discussion section is clearly the product of an analysis process that was guided by the theoretical framework/scholarly literature reviewed (e.g., if you reviewed Social Cognitive theories/principles, you should be analyzing your data to report if and how those principles were used.)

11

Discussion includes comparisons/contrasts to previous literature AND practical lessons learned and/or recommendations about how the individuals and/or organizations involved could have used theory to more strategically organize the campaign to realize more favorable outcomes.

6

Organization (solid introduction and conclusion; body text is organized topically/conceptually; clear paragraph structure with topic sentences and supporting detail)

6

Written quality – clarity, creativity, grammar, spelling, and punctuation

6

Proper use of APA citations and references.