Sketchers management has asked you to use your July media plan as a base template for all of the months in fiscal year (FY) 2021-22, which extends from July 2021 through June 2022

Sketchers management has asked you to use your July media plan as a base template for all of the months in fiscal year (FY) 2021-22, which extends from July 2021 through June 2022. This monthly database should be expanded to include Metro Radio Dayparts and out-of-home (OOH) billboards in the top ten US metro areas. Although these media data will be nationalized and added to the national media database, radio and OOH will be flighted together, every other month, starting in August. The top ten metro areas account for approximately 31.7 percent of US adults, or approximately 78.9 million individuals. Management wants to see the detailed R&F report of the monthly combined national and local media database (i.e., digital, TV, magazines, radio, and OOH combined), and the FY 2021-22 flowchart with the R&F details of each of 12 months and all 12 months combined.