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Problems are often obscured by an overload of information

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Problems are often obscured by an overload of information. Clarify and isolate the challenge you face by spending time understanding and defining the problem. Can you simplify it down to 10 words, 5 words, or even 3? When developing marketing communications, less (i.e., simplicity) is usually more effective.

Project: Writer Ernest Hemingway famously laid down a challenge to write a story in six words. Similarly, your assignment is a Twitter marketing communication challenge: write a marketing communication in 140 characters are less. First identify "what" you are marketing and who you are marketing it to. Then layout your creative marketing communication in 140 characters are less.