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Homework answers / question archive / Here are the guidelines for your Simulation Assignment: Company name is Telkes Medical 1)You will create a 3-to-5-page report upload to the assignment link on Canvas

Here are the guidelines for your Simulation Assignment: Company name is Telkes Medical 1)You will create a 3-to-5-page report upload to the assignment link on Canvas

Business

Here are the guidelines for your Simulation Assignment: Company name is Telkes Medical

1)You will create a 3-to-5-page report upload to the assignment link on Canvas.

2) The paper is a beginning to end detailed overview of your company strategy and trace the progress of the simulation over the playing rounds (4-rounds). This is where you expose your strategy.

3. The recap should include, but not limited to, how you did against your strategic goals. Describe what happened to your company in terms of:

a. Describe your company and strategy goals

b. Describe the Macro-environment Situation. How did the environmental factors impact your decisions?

c. How did your company perform to your goals?

d. What strategic changes did you make round-to-round based on results versus the computer?

e. If the simulation were to continue, what would you do differently?

f. What was your biggest learning for this assignment in terms of developing a business value proposition and executing the strategy?

4. You will submit a soft copy of your paper by 5/10.5. If you cite outside sources, a reference list is required.

Tips and Suggestions: Use effective exhibits throughout your presentation (i.e., tables, graphics, charts, graphs, etc.). Remember that simple exhibits are the most effective. Try to avoid redundancy in the exhibits.

Chrome File Edit View History Bookmarks Profiles Tab Window Help 4A 100% Sat 5:31 PM = Revel Syst X TQM Proje x TQM Proje x Bus 165 fin X Bus 131A x BUS5-144 X S SOLUTION X G Individual X HB Harvard BX / HBP - Valu x + E → C forio.com/app/harvard/value-proposition/#/dashboard h ADA G Prepare Dashboard Reports Forecast Decisions Results Telkes Medical Year 8 00:00 left in the year Player Brand Value Surgeons Profit Cumulative Profit Robotics Procedures Market Share All Procedures Market Share Brand Dynamic 6 Benefit Patient Appeal 8.0 Telkes Medical (you) 290 211 1.0% $184,265,701 1.7% $762,166,848 29.3% 1.6% Patient Appeal 9.5 Lamarr, Inc. 295 216 0.9% $193,303,913 1.8% $740,587,919 30.0% 1.7% Precision 8.3 Ada Robotics 263 95 1.1% $133,431,756 2.2% $436,365,631 13.2% 0.7% Procedure Price 7.6 MediBot Labs 286 197 1.0% $126,880,846 2.0% $480,091,291 27.4% 1.5% Industry News Competitor Headlines Main Category Benefit: Less Invasiveness Lamarr, Inc. No relevant news at this time. invests in training for its surgeons invests in major direct-to-consumer campaign hosts major medical meetings lobbies for robotics reimbursement Ada Robotics invests in training for its surgeons invests in major direct-to-consumer campaign 73 13 MAY 5 O 8 n A Chrome File Edit View History Bookmarks Profiles Tab Window Help 4A 100% Sat 5:31 PM = Revel Syst X TQM Proje x TQM Proje x Bus 165 fin X Bus 131A x BUS5-144 X S SOLUTION X G Individual X HB Harvard BX / HBP - Valu x + E → C forio.com/app/harvard/value-proposition/#/dashboard h ADA G Prepare Dashboard Reports Forecast Decisions Results Telkes Medical Year 8 00:00 left in the year hosts major medical meetings lobbies for robotics reimbursement Ada Robotics invests in training for its surgeons invests in major direct-to-consumer campaign hosts major medical meetings lobbies for robotics reimbursement MediBot Labs invests in training for its surgeons invests in major direct-to-consumer campaign hosts major medical meetings lobbies for robotics reimbursement Income Statement Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Market Data Category Procedures 3,662,190 3,906 8,056 3,662,190 3,512 8,374 3,698,811 3,564 8,376 3,735,800 3,611 8,285 3,773,158 3,538 8,367 3,810,889 3,507 8,489 3,848,998 3,542 8,573 3,887,488 3,577 8,659 Open Surgery Surgeons Laparoscopy Surgeons Robotics Surgeons Total Surgeons in Category 244 318 386 554 669 705 712 719 12,206 12,204 12,326 12,450 12,574 12,701 12,827 12,955 73 13 MAY 5 8 MA ? Chrome File Edit View History Bookmarks Profiles Tab Window Help 4A 100% Sat 5:31 PM = Revel Syst X TQM Proje x TQM Proje x Bus 165 fin X Bus 131A x BUS5-144 X S SOLUTION X G Individual X HB Harvard BX / HBP - Valu x + E → C forio.com/app/harvard/value-proposition/#/dashboard h ADA G Prepare Dashboard Reports Forecast Decisions Results Telkes Medical Year 8 00:00 left in the year Procedure Price Number of Procedures $12,450 $12,450 $12,450 $12,450 $12,450 $12,450 $12,450 $12,450 18,310 14,724 29,937 50,262 63,479 62,177 62,799 63,427 $227,959,500 $183,313,800 $372,715,650 $625,761,900 $790,313,550 $774,103,650 $781,847,550 $789,666,150 Revenue Expenses Cost of Goods Sold $46,775,700 $37,614,713 Nimble Robots $76,478,652 $128,401,978 162,166,830 $158,840,671 $160,429,665 $162,033,988 $50,000,000 $50,000,000 $50,000,000 $20,000,000 $20,000,000 $20,000,000 $25,000,000 $25,000,000 $25,000,000 $12,500,000 $12,500,000 $12,500,000 $70,000,000 $70,000,000 $70,000,000 $70,000,000 $70,000,000 $70,000,000 $70,000,000 $70,000,000 $70,000,000 $70,000,000 $145,000,000 $145,000,000 $145,000,000 $102,500,000 $102,500,000 $102,500,000 $25,000,000 $25,000,000 $25,000,000 $25,000,000 $25,000,000 $25,000,000 Integrated Data Other Research & Development Expenses Total Research & Development Expenses Professional Training Cost Structure Direct to Consumer Communication Conference Sponsorships Lobbying Other Sales, General & Administrative Expenses Total Sales, General & Administrative Expenses Total Expenses $91,183,800 $73,325,520 $149,086,260 $250,304,760 $316,125,420 $309,641,460 $312,739,020 $315,866,460 $91,183,800 $73,325,520 $174,086,260 $275,304,760 $341,125,420 $334,641,460 $337,739,020 $340,866,460 $207,959,500 $180,940,233 $395,564,912 $548,706,738 $648,292,250 $595,982,131 $600,668,685 $605,400,448 Net Income $20,000,000 $2,373,566 -$22,849,262 $77,055,161 $142,021,299 $178,121,518 $181,178,864 $184,265,701 73 13 MAY 5 ... O 8 MA Chrome File Edit View History Bookmarks Profiles Tab Window Help 4A 100% Sat 5:32 PM = Revel Syst X TQM Proje x TQM Proje x Bus 165 fin X Bus 131A x BUS5-144 X S SOLUTION X G Individual X HB Harvard BX / HBP - Valu x + E → C forio.com/app/harvard/value-proposition/#/results h ADA G Prepare Dashboard Reports Forecast Decisions Results Telkes Medical Year 8 00:00 left in the year Final Brand Value 289 Final Market Share 1.6% Total Profit $762,166,848 Selected Target Goal Starting 235 Starting 0.5% Main Benefit Less Invasiveness Year 1 Rationale Investments Decision Procedure price $12,450 Nimble robotics No investment Medical data integration No investment Professional training None Direct-to-consumer communications Low impressions Year 2 Rationale Investments Decision Procedure price $12,450 Nimble robotics $50M investment Medical data integration $25M investment Professional training None 73 13 MAY 5 O 8 Chrome File Edit View History Bookmarks Profiles Tab Window Help 4A 100% Sat 5:33 PM = Revel Syst X TQM Proje x TQM Proje x Bus 165 fin X Bus 131A x BUS5-144 X S SOLUTION X G Individual X HB Harvard BX / HBP - Valu x + E → C forio.com/app/harvard/value-proposition/#/results h ADA G Prepare Dashboard Reports Forecast Decisions Results Telkes Medical Year 8 00:00 left in the year Procedure price $12,450 Nimble robotics $50M investment Medical data integration $25M investment Professional training None Direct-to-consumer communications High impressions Outsource manufacturing Stay in United States Year 3 Rationale Investments Decision Procedure price $12,450 Nimble robotics $50M investment Medical data integration $25M investment Professional training None Direct-to-consumer communications High impressions Outsource manufacturing Stay in United States Lobby for robotics reimbursement No lobbying 73 13 MAY 5 O 8 Chrome File Edit View History Bookmarks Profiles Tab Window Help 4A 100% Sat 5:33 PM = Revel Syst X TQM Proje x TQM Proje x Bus 165 fin X Bus 131A x BUS5-144 X S SOLUTION X G Individual X HB Harvard BX / HBP - Valu x + E → C forio.com/app/harvard/value-proposition/#/results h ADA G Prepare Dashboard Reports Forecast Decisions Results Telkes Medical Year 8 00:00 left in the year Professional training None Direct-to-consumer communications High impressions Outsource manufacturing Stay in United States Lobby for robotics reimbursement No lobbying Year 4 Rationale Investments Decision Procedure price $12,450 Nimble robotics $50M investment Medical data integration $25M investment Professional training None Direct-to-consumer communications High impressions Outsource manufacturing Stay in United States Lobby for robotics reimbursement No lobbying Medical meetings No meetings 73 13 MAY 5 O 8

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