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1) The cost of a weekly subscription to the app is $7
1) The cost of a weekly subscription to the app is $7.
3% of app installers are expected to choose this subscription option.
The average "life expectancy" of a paid user is 10 weeks (after that the user doesn't renew the subscription anymore).
The coefficient of free (organic) installations is 10% of the total number of installations.
Average cost of one installation (CPI) = 1.1 $
Refund rate (unsubscription, refund) = 5%
How many installs does it take to get $ 10,000 in net profit (including 30% App Store commission and paid traffic costs)?
How much money do we need to spend to achieve this goal?
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