DBA-805: SEMINAR IN MARKETING AND ENTREPRENEURSHIP Article Analysis 3 Writing a critical review of an article and then applying the findings/recommendations will allow you to think more strategically about how to relate to and understand the potential implications of academic research

DBA-805: SEMINAR IN MARKETING AND ENTREPRENEURSHIP

Article Analysis 3

Writing a critical review of an article and then applying the findings/recommendations will allow you to think more strategically about how to relate to and understand the potential implications of academic research. By understanding the full scope of the potential implications of academic research, you will understand how to apply the included information and how this information can then be used in your own professional pursuits.

To successfully meet the requirements for this assignment, you are required to read, review, synthesize, and apply the outcomes of the Reiner and Natter article. Once you have read the article, you must summarize and analyze the why, what, and how of the article. You will then need to demonstrate an understanding of the article’s content by applying what you have learned to your own experience or organization.

When preparing this assignment, ensure that your paper is 1250 to 2100 words (5 to 7 pages) in length, double-spaced, with 1-inch margins. Your paper should include a cover page, page numbers, and for each section of required content, an appropriate heading. (If there are six components, include six section headings.) A separate reference page should be included with all references formatted following APA style. The cover page, appendices, and references do not count towards the final paper length.

Refer to the complete Article Analysis guidelines listed in Module 2. [MO 4.2, MO 4.3]