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Homework answers / question archive / The example is given in bullets below please dont use this: Please dont write in bullets
The example is given in bullets below please dont use this:
Please dont write in bullets. I need in paragraph's
600-700 words please
In short, here is a brief example of a market entry failure (please note that not all components required for the
assignment are discussed here as it is only a brief example of issues): Walmart entered Germany in 1997
Walmart exited Germany and its attractive grocery/retail market after only 9 years in business.
? Issues:
? Ethnocentric View (lack of adjustment to local culture)
? Labor relations (pro-labor union culture in Germany): Legal/Political Environment
? Shopping culture (Germans prefer to shop in smaller stores, no bulk purchases
? Environmental Issues (Germans are too "green" and oppose the plastic culture)
? Ethics (different perceptions of what is considered ethical; such as spying on employees)
? Differences in corporate culture (German employees and customers did not buy into the US
corporate culture - smiling )
Lack of economies of scale/ High competitive environment in Germany grocery market
? Strategy was not transferrable: Low-cost leader with huge supplier network (shop local is more
important in Germany than the US)
? Price sensitivity (consumers are already used to local chains with cheap prices but higher quality):
Economic Environment