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1) The vertical axis is all about the novelty involved - from incremental to radical innovation, 'doing what we do but better' to 'do different'

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1) The vertical axis is all about the novelty involved - from incremental to radical innovation, 'doing what we do but better' to 'do different'.  

Is the degree of familiarity high or low? Is the 'risk' high or low?

 

2. The other axis is linked to how we frame the space. In practice, these models often converge around a core theme. 

Is it possible to see things differently, take into account new elements, pay attention to different things and come up with alternative solutions?

 

3. Zone 1 is all about 'exploit' search, assuming a stable and shared frame within which adaptive and incremental development takes place. Search 'routines' here are associated with refining tools and methods for technological and market research, deepening relationships with established key players.

Give some examples?

 

4. Zone 2 involves searching new territory, pushing the frontiers of what is known and deploying different search techniques for doing so - but still doing so within an established framework.

Could R&D, and Market Research are examples of zone 2? Elaborate.

 

5. 'Explore' strategies are much more about specialist groups and networks inside and outside the organization, such as a university.

Think of some more examples.

 

6. From the standpoint of the entrepreneur, zone 2 is interesting. Why?

 

7. Zone 3 is essentially associated with reframing. It involves searching a space where alternative architectures are generated, exploring different permutations and combinations of elements in the environment.

Give some examples?

 

8. Zone 4 represents the 'edge of chaos' complex environment where innovation emerges as a product of a process of co-evolution. In this space many different elements are involved and each affects the other so that it becomes impossible to predict the outcome.

Think of an example?

 

9. Refer to Table 7.3 on slide no. 22, what are some of the challenges for a new company as opposed to an established firm?