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Discuss how you would approach conducting a SWOT analysis for an organization

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Discuss how you would approach conducting a SWOT analysis for an organization. What do you consider to be the primary benefits of SWOT? What are the possible variables to be considered in SWOT?

Next, discuss the role of external factors on the development of the strategic plan, with special emphasis on PEST analysis. What do you consider to be the primary benefits of PEST? What are the possible variables to be considered in PEST?