When we talk about promotional mix what exactly do we mean and how does this help us in our marketing process? After reviewing this week’s resources and your research, in your own words how would you explain promotional mix and how it helps in the marketing process? Share one of the elements and apply it to a product you personally use

When we talk about promotional mix what exactly do we mean and how does this help us in our marketing process? After reviewing this week’s resources and your research, in your own words how would you explain promotional mix and how it helps in the marketing process? Share one of the elements and apply it to a product you personally use. How would use the element to promote the product for a new market segment and why?

Each week there is a discussion question and you will write a minimum of 3 responses: An initial post and 2 peer replies. You are required to respond to the initial post for at least two peers. The criteria for responses is as follows:

Initial post is at least 250-300 words, due by Thursday at 11:59 p.m. EST.

Peer replies are at least 150-200 words per reply. You are required to reply to at least two peers per forum.

All peer replies are due by Sunday at 11:59 p.m. EST.