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Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments

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Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Utilizing the tools that have been discussed so far, including Porter's five forces model, focus your discussion on the following:

• Provide a competitive analysis of this quick-service coffee company and the quick-service coffee industry.
• Include financial and market share data in your analysis.
• Review the case study for context: Brizek, M.G. (2014). Coffee Wars- The Big Three: Starbucks, McDonalds, and dunkin’ Donuts, Journal of Case research in Business and Economic, Vol. 5 URL://http://www.aabri.com/manuscripts/131646.pdf